Branding update for a start-up named Good&Co including new brand identity, logo usage guide, poster design, event wallpaper design, social media materials, app icons, website update, UI design, logo iterations, etc.
Good&Co is helping companies hire people to fit, balance, and grow their teams for boosted productivity, happier workplaces, and reduced turnover. On the flip side, we're here to empower people with insight into their personalities and skills to make better, more informed career decisions. As a visual/branding designer, I was responsible for redesigning the company-wide branding system including visual identity, usage guidelines, logo iterations and visual design systems and I maintained the update and revision of the new branding system after its launch. I also managed the end-to-end product design process for both B2B and B2C products including IOS and Web apps. The most fun and challenging task were to recreate the company’s branding identity and visual system, and I had to work directly with the CEO to ensure my execution was exactly what they envisioned.