No More Game Life
School project for a graphic design studio class in the MFA program at California College of the Arts
For this project, we were asked to create an advertising poster for a make-up conceptual event. The point of the poster and the event is to conceptually break the boundary between chosen digital and physical spaces.
My conceptual event was called "No More Game Life Pop-up Store", which was made to sell clothes in video games. Nowadays most gamers would spend a lot of time and money to decorate their game characters, including myself. The more I play the game the more I found out that I wanted to be like my game character. I connected a mini projector to the user's smartphone and while the user shopped in-game, the image of the apparel design would appear on their phone screen. Then the image would be projected on their body so that they could see how they looked on them. However, the image would be gone after the projector got turned off, which meant none of that was real. The idea of this conceptual store was to remind people that game life was not real so instead of losing ourselves in the addiction to video gaming, we should care more about real life.