Chuofan's Portfolio

Atlas Sports: Rise, Conquer, Repeat

What is Atlas Sports?

Atlas Sports is a high-performance sportswear and apparel company focused on designing, developing, and delivering footwear, clothing, equipment, and accessories for athletes. With a mission rooted in grit and growth, Atlas is committed to serving individuals who are driven to push past their limits and reach peak performance through discipline and dedication.

Client

Atlas Sports

DELIVERABLES

Visual Identity

Web Design

Marketing Materials

Year

2017

Role

Brand Designer

Graphic Designer

Web Designer

My Role in Crafting the Brand Identity

As the designer behind the Atlas Sports brand identity, I set out to create a visual system that captures the raw intensity and determination required in serious training. Inspired by a powerful quote from my personal trainer—"You have to break your legs before you can fly"—I built a design language around the concept of transformation through challenge.

Brand Value

The branding reflects a no-excuses mindset. At its core is a bold message: "Go training or go home." Every element, from the typography to the color palette, was created to resonate with athletes who give everything they have on and off the field. Through this identity, we aimed to inspire a community of relentless individuals committed to breaking barriers and soaring beyond them.