Apparel graphic design for a street fashion brand in Nanjing, China
Zingba Clothing was a street fashion apparel store in Nanjing, China. The designs are extremely playful, creative, and fun. As a t-shirt graphic designer at Zingba, I was using a certain template that their design director provided me, which was the head of this Zing character, to develop a variety of t-shirt designs. I squeezed the creativity out of my brain and created a series of characters and graphics (nerd, hipsters, patterns, etc) that really caught customers’ attention. Moreover, I also designed a camouflage using the outline of their logo and applied it to not only my designs but also their store interior. The process was fun and exciting considering it was my first job associated with apparel design.