Zingba Clothing: Be Brave to Love!
Zingba Clothing: Be Brave to Love!
Zingba Clothing: Be Brave to Love!
What is Zingba Clothing?
Zingba Clothing is a bold and expressive street fashion brand based in Nanjing, China, created for high school and college students who aren’t afraid to show love and confidence through what they wear. With a playful and youthful energy, Zingba merges urban streetwear aesthetics with heartfelt messaging, centered around the brand’s voice: Be Brave To Love. The brand became known for its imaginative characters, vivid graphics, and the iconic Zing mascot, which served as the core of its visual identity.
Client
Zingba Clothing, Nanjing, China
DELIVERABLES
Visual Identity
Apparel Design
Responsive Web
Marketing Materials
Print Media / Swag
Year
2016
Role
Apparel Designer
Lead Graphic Designer
Lead Visual Designer
Turning Street Style Into Visual Storytelling
As the Visual Design Lead and Apparel Designer at Zingba, I was responsible for bringing the brand’s spirit to life through standout t-shirt designs and creative brand assets. I used the Zing character’s head as a base for a variety of imaginative graphics—turning it into a canvas for fresh, bold, and often unexpected expressions that resonated with our audience. This not only gave the brand a consistent identity but also allowed for endless experimentation, keeping our designs fun and fresh.
Beyond graphic design, I developed a custom camouflage pattern using the Zing logo outline, which we applied across apparel and in-store visuals, further strengthening brand recognition. Working on Zingba was an exciting dive into the world of fashion—my first experience in apparel design—and it taught me how to blend artistic expression with commercial appeal in a fast-paced, trend-driven space.
As the Visual Design Lead and Apparel Designer at Zingba, I was responsible for bringing the brand’s spirit to life through standout t-shirt designs and creative brand assets. I used the Zing character’s head as a base for a variety of imaginative graphics—turning it into a canvas for fresh, bold, and often unexpected expressions that resonated with our audience. This not only gave the brand a consistent identity but also allowed for endless experimentation, keeping our designs fun and fresh.
Beyond graphic design, I developed a custom camouflage pattern using the Zing logo outline, which we applied across apparel and in-store visuals, further strengthening brand recognition. Working on Zingba was an exciting dive into the world of fashion—my first experience in apparel design—and it taught me how to blend artistic expression with commercial appeal in a fast-paced, trend-driven space.
As the Visual Design Lead and Apparel Designer at Zingba, I was responsible for bringing the brand’s spirit to life through standout t-shirt designs and creative brand assets. I used the Zing character’s head as a base for a variety of imaginative graphics—turning it into a canvas for fresh, bold, and often unexpected expressions that resonated with our audience. This not only gave the brand a consistent identity but also allowed for endless experimentation, keeping our designs fun and fresh.
Beyond graphic design, I developed a custom camouflage pattern using the Zing logo outline, which we applied across apparel and in-store visuals, further strengthening brand recognition. Working on Zingba was an exciting dive into the world of fashion—my first experience in apparel design—and it taught me how to blend artistic expression with commercial appeal in a fast-paced, trend-driven space.
As the Visual Design Lead and Apparel Designer at Zingba, I was responsible for bringing the brand’s spirit to life through standout t-shirt designs and creative brand assets. I used the Zing character’s head as a base for a variety of imaginative graphics—turning it into a canvas for fresh, bold, and often unexpected expressions that resonated with our audience. This not only gave the brand a consistent identity but also allowed for endless experimentation, keeping our designs fun and fresh.
Beyond graphic design, I developed a custom camouflage pattern using the Zing logo outline, which we applied across apparel and in-store visuals, further strengthening brand recognition. Working on Zingba was an exciting dive into the world of fashion—my first experience in apparel design—and it taught me how to blend artistic expression with commercial appeal in a fast-paced, trend-driven space.
As the Visual Design Lead and Apparel Designer at Zingba, I was responsible for bringing the brand’s spirit to life through standout t-shirt designs and creative brand assets. I used the Zing character’s head as a base for a variety of imaginative graphics—turning it into a canvas for fresh, bold, and often unexpected expressions that resonated with our audience. This not only gave the brand a consistent identity but also allowed for endless experimentation, keeping our designs fun and fresh.
Beyond graphic design, I developed a custom camouflage pattern using the Zing logo outline, which we applied across apparel and in-store visuals, further strengthening brand recognition. Working on Zingba was an exciting dive into the world of fashion—my first experience in apparel design—and it taught me how to blend artistic expression with commercial appeal in a fast-paced, trend-driven space.
