Hello! My name is Chuofan and I am an optimistic and motivated designer who enjoys the challenge of a fast-paced working environment while ensuring high-quality design execution, project delivery, and client satisfaction. A creative thinker who is always eager to learn, pays attention to details and thinks outside of the box.
I am an experienced designer with a high degree of creativity to develop brand identity, visual communications, digital illustration, and apparel graphics who contributes to the development of creative concepts and translates them into visual and physical form. I am capable of working across every stage of product development, from creating the experience of new features to prototyping and finding creative solutions, to the craft and finish of every detail in the product.
I am currently working as a designer at Walmart Connect, where I oversee the creative development and design process of digital banners, online advertisements, animations, user experience, and brand pages on Walmart's website for Fortune 500 companies. I am also responsible for the creation process of design concepts for a variety of our online platforms while ensuring the works are within our branding guidelines. This experience definitely enhanced my skills and ability to bring life to a well-known brand by applying my knowledge and understanding of visual communication. Moreover, at my previous job at Good&Co, Inc, I was responsible for redesigning the company-wide branding system including visual identity, usage guidelines, logo iterations, and visual design systems and I maintained the update and revision of the new branding system after its launch. I also managed the end-to-end product design process for both B2B and B2C products including IOS and Web apps. The most fun and challenging task was to recreate the company’s branding identity and visual system, which I had to work directly with the CEO to ensure my execution was exactly what they envisioned.