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Hello, I am Chuofan Zheng, a multidisciplinary designer entrenched in the realms of design, presently situated in the vibrant landscape of California. My creative passion is dedicated to the artistry of meticulously crafted digital experiences. I am deeply engrossed in the world of branding, digital illustration, web design, UI/UX, motion graphics, and the entire spectrum of mediums that eloquently articulate the narrative through visuals.

Walmart Connect__________2019-NOW

Designer | Marketing Coordinator
Fanale Drinks__________________2019

Visual | Branding Designer
Goood&Co Labs___________2018-2019

Teaching Assistant
California College of the Arts_______2017
I am an experienced designer known for my boundless creativity in crafting brand identity, visual communications, digital illustrations, and apparel graphics. I excel in shaping imaginative concepts into tangible visual and physical manifestations. My expertise spans the entire product development spectrum, from conceptualizing new features and prototyping to innovative problem-solving and meticulous product refinement.

Presently, I work as a designer at Walmart Connect, where I lead the creative evolution and design process for digital banners, online advertisements, animations, user experiences, and brand pages on Walmart’s website, catering to Fortune 500 companies. I’m also responsible for conceptualizing designs that align seamlessly with our brand guidelines across various online platforms.

In my previous role at Good&Co, Inc., I spearheaded a comprehensive overhaul of the organization’s branding system. This encompassed a redesign of visual identity, usage guidelines, logo variations, and visual design systems. I played a pivotal role in maintaining and enhancing the updated branding system post-launch. Furthermore, I managed end-to-end product design for both B2B and B2C products, spanning iOS and web applications.

Branding / Identity                                        8 years

Wire-framing / Prototyping                            6 years

Web Design                                                 7 years

Motion Graphics                                          5 years

UI/UX Design                                                4 years

Strategy / Concepting                                     7 years

Illustration / Graphic Design                          8 years

Photoshop                                           ⭐️⭐️⭐️⭐️⭐️

Figma                                                 ⭐️⭐️⭐️⭐️⭐️

IIlustrator                                                    ⭐️⭐️⭐️⭐️

InDesign                                                  ⭐️⭐️⭐️⭐️

After Effects                                             ⭐️⭐️⭐️⭐️

Invision                                                    ⭐️⭐️⭐️⭐️

CSS/HTML                                                   ⭐️⭐️⭐️

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