
+1 612 599 3715
chuofanzheng@gmail.com
Hello, I am Chuofan Zheng, a multidisciplinary designer entrenched in the realms of design, presently situated in the vibrant landscape of California. My creative passion is dedicated to the artistry of meticulously crafted digital experiences. I am deeply engrossed in the world of branding, digital illustration, web design, UI/UX, motion graphics, and the entire spectrum of mediums that eloquently articulate the narrative through visuals.

EXPERIENCE
Designer
Walmart Connect__________2019-NOW
Walmart Connect__________2019-NOW
Designer | Marketing Coordinator
Fanale Drinks__________________2019
Fanale Drinks__________________2019
Visual | Branding Designer
Goood&Co Labs___________2018-2019
Goood&Co Labs___________2018-2019
Teaching Assistant
California College of the Arts_______2017
California College of the Arts_______2017
I am an experienced designer known for my boundless creativity in crafting brand identity, visual communications, digital illustrations, and apparel graphics. I excel in shaping imaginative concepts into tangible visual and physical manifestations. My expertise spans the entire product development spectrum, from conceptualizing new features and prototyping to innovative problem-solving and meticulous product refinement.
Presently, I work as a designer at Walmart Connect, where I lead the creative evolution and design process for digital banners, online advertisements, animations, user experiences, and brand pages on Walmart’s website, catering to Fortune 500 companies. I’m also responsible for conceptualizing designs that align seamlessly with our brand guidelines across various online platforms.
In my previous role at Good&Co, Inc., I spearheaded a comprehensive overhaul of the organization’s branding system. This encompassed a redesign of visual identity, usage guidelines, logo variations, and visual design systems. I played a pivotal role in maintaining and enhancing the updated branding system post-launch. Furthermore, I managed end-to-end product design for both B2B and B2C products, spanning iOS and web applications.
SKILLS
Branding / Identity 8 years
Wire-framing / Prototyping 6 years
Web Design 7 years
Motion Graphics 5 years
UI/UX Design 4 years
Strategy / Concepting 7 years
Illustration / Graphic Design 8 years
TOOLS
Photoshop ⭐️⭐️⭐️⭐️⭐️
Figma ⭐️⭐️⭐️⭐️⭐️
IIlustrator ⭐️⭐️⭐️⭐️
InDesign ⭐️⭐️⭐️⭐️
After Effects ⭐️⭐️⭐️⭐️
Invision ⭐️⭐️⭐️⭐️
CSS/HTML ⭐️⭐️⭐️