Brand identity design for a sportswear and apparel company, involved in designing, developing, manufacturing, and selling footwear, apparel, equipment, and accessories.
During the development of Atlas Sports branding, my goal was to craft a visual identity that embodies the essence of intense training. Drawing inspiration from a valuable insight shared by my personal trainer, who once said, "You have to break your legs before you can fly," I focused on creating designs that encapsulate the idea of pushing one's limits to achieve greatness.
At Atlas Sports, we firmly believe that dedicated athletes must push themselves to the brink of exhaustion to unlock their true potential and ascend to new heights. We advocate the notion that those who are truly passionate about their sports must train with utmost dedication and determination.
Our core message to customers is straightforward: "Go training or go home." This emphasizes the significance of giving your all during training sessions, leaving no room for half-hearted efforts. With this branding approach, we aim to inspire athletes to embrace the challenges of hardcore training and propel themselves to unparalleled success.