Atlas Sports Branding
Brand identity design for a sportswear and apparel company that is engaged in the design, development, manufacturing, and sales of footwear, apparel, equipment, and accessories.
During the creative process of Atlas Sports branding, my approach was to create a look and feel that represents the concept of hardcore training. The inspiration of the identity designs came from something that my personal trainer once told me, which is “you have to break your legs before you can fly”. He believed that athletes have to train so hard to reach maximum exhaustion in order to get to the next level. Atlas Sports believes that people who are obsessed at the sports that they love do need to train as hard as possible. The message that Atlas Sports wants to send to their customers is to “go training or go home.” 
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