Outland Art
Social crypto art platform connecting traditional art and crypto art
My role
Collaborated with CTO, CEO, and the leadership from the design and development team to bring the new visual direction to life. My roles include wireframe brainstorming, designing new features and components that are easy to adapt for different devices, monitoring the development process across different breakpoints as well as ensuring the design meets WCAG compliances.
Challenge
My mission is to create a new landing page using a more modern, artistic, and playful visual style to replace the old landing page with a blog & magazine look. Moreover, the old page had an abundance of content that was hard to locate. To improve user experience, maximize user engagement, and increase the potential for conversions, the new design provides quick and easy access to relevant content for viewers
Look and feel of the old landing page
